How to pronounce cher


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ʃThis sound is very similar to the English 'sh' sound as in "she". In French, it is commonly written "ch". Some English speakers tend to round their lips when pronouncing this sound. If you do, then try not to round your lips while producing the sound in French! 
ɛThe French 'open e' vowel, is pronounced with the tongue almost as far forward in the mouth as it will go, but with the mouth a bit more than half open. Keep your lips unrounded and aim to "hold your tongue and lips in position" (to avoid producing it as a "glide" or diphthong) as you pronounce this vowel.Notice how this vowel is lengthened here before the r sound at the end of the word.
ʁThe French 'r' is generally what is technically called a "uvular fricative". In simple language, that means you bring the back of your tongue close enough to the back of the mouth that it causes friction (the "raspy" sound that you hear) with the escaping air.